I read a similar post on another website, but didn’t think it dug deeply enough into the mystery that is Dove chocolate’s advertising campaign. So I’m writing my own.
Inside the wrapper of each Dove chocolate heart you unwrap this year, there is a note or sentiment. Now, that seems a strange place to put a cheery note. Because if you are like me, you’ll throw the wrapper away while munching on the delicious dark chocolate treat.
But after devouring 6 of these nibbles, I realized that there were some fancy scribblings attached to the foil interior of the wrapper.
Imagine my chagrin when I read the first note: “Sleep under the stars tonight.” With the weather we’ve been having, surely you don’t mean that, Dove. I thought we were friends….Sleep outside in a 19 degree chill?
However, the next heart suggested that I “make someone melt.” Again, kind of hard to do in this Blizzardlandia.
Thought I’d try another one: “Exercise your heart.” It makes sense, kind of. But you don’t exercise your heart by sitting around eating chocolates. No, you should really get out there and shovel snow.
The last one I have seen griped about before: “Be your own Valentine.” Odd advice, coming on the heels of the other ideas. Sleep outside and exercise…eat chocolate to make up for the discomfort? This makes about as much sense as a horoscope–maybe we need a daily “reading of the chocolate.”
Ah, but it’s such good chocolate–I fully support a daily dose without marketing slogans.